Wild On The Fly
Founded, edited, and co-designed by Joseph Daniel, Wild On The Fly burst onto the scene in 2002 as the first-ever publication dedicated to fly fishing travel around the globe. Richly designed and produced, Wild On The Fly featured entertaining writing, spectacular photography, and truly useful travel information - quickly becoming the favorite magazine of a growing niche of adventure anglers. Departing from traditional “ how to” emphasis and focusing on "where to”, Wild On The Fly celebrated angling with a vibrant enthusiasm. This innovative journalistic style, and its subsequent popularity, launched a new generation of angling periodicals and helped define the evolution of new media in the sport. The magazine was published quarterly until 2009 when it was converted to an online format.
Fly Fishing Trade
Founded, co-edited and co-designed by Joseph Daniel, Fly Fishing Trade was launched in 2006 and filled a void in the angling industry as a smart trade journal dedicated to solving the myriad challenges facing the modern fly fishing retailer. This would prove an auspicious time for the sport as it faced not only it’s own difficult evolution as an industry, but also the impending global economic crisis. Gone were the halcyon days of post “A River Runs Through It” movie influence, and in their place was an over-crowded marketplace naive to the realities of survival economics. If ever there was a need for a good industry magazine, it was then. Fly Fishing Trade was sold to its employees in 2009 and still exists today under the new title Angling Trade.
Founded by Joseph Daniel, who served as publisher and editor-in-chief, BUZZWORM magazine was the first independent non-advocacy driven publication to report on major environmental issues worldwide. Described as the “National Geographic of the environment” by The New York Times, BUZZWORM won a Maggie Award for Best Special Interest Magazine, two Magazine Week Publishing Excellence Awards for Best Magazine, a World Hunger Media Award for Best Publication, and an Ozzie Design Award for Best Overall Design. Twenty nine issues were published from 1988 to 1994, with the magazine reaching a paid circulation of just over 100,000.
Saturn Cycling Magazine
Co-edited, co-designed and photographed by Joseph Daniel, Saturn Cycling Magazine was published for three years as the official annual publication for the Saturn Bicycle Team.
Red Zinger / Coors Classic Programs
The Red Zinger Bicycle Classic was America’s premier cycling event from 1975 to 1979. In 1980 the race changed sponsorship and became the Coors International Bicycle Classic. Over the next eight years the race grew in size and scope to become the largest and most important pro-am cycling event in the world. Involved with publication design and paste-up from year one, Joseph Daniel became the Official Race Photographer in 1977 and the Publisher & Producer of the annual Race Magazine, calendars and posters from 1979 through its final event in 1988. He was also very successful in publishing freelance photographs of the race in major national magazines.
Joseph Daniel became known as a small magazine expert and wrote a bi-monthly column on the subject for the industry journal Folio. Under the umbrella of the Daniel Publishing Group he developed a rich portfolio of corporate and specialty magazine for clients like Saturn Automobiles, Healthy Choice Foods, LL Bean, Con Agra, The Fly Shop, Killerspin Table Tennis, Adolph Coors Company, and the Jane Goodall Institute. He was also an innovator in the blending of editorial and commercial content into a variety of advertorials, magalogs and consumer resource packs which served as very successful direct-mail marketing campaigns for these and other companies.